The content strategy and playbook that turns a mascot into the most recognised face in the category — built on the Heritage Cream identity.
Hyle Laban does not need more advertising. It needs a character people follow on purpose — one whose reactions are worth reposting whether or not a product is in frame.
That is the whole strategy. LABO is the distribution channel. The product rides along.
Every piece of content in this deck is built on the corrected palette. Blue is not reduced — it is eliminated.
Every generated or illustrated LABO must pass these before it ships. Drift is the fastest way to destroy a mascot's recall.
Each expression carries a defined colour shift and a content job. Pick the LABO before writing the post.
Content waterfall: shoot once for TikTok, adapt down the chain — Reels, Shorts, X clips.
Cross-platform synergy: a single content engine with platform-native adaptations and timing, plus a LABO AR filter deployed across Instagram and TikTok.
Every recurring format has a fixed background and accent so the feed reads as one system.
Each idea is a format, not a one-off — most can be re-shot seasonally, localised by city, or handed to creators as a brief.
Content is not measured on views alone. Each stage has one metric, and content is commissioned against the stage it serves — not the other way round.
Each month layers on the last. Nothing is retired — the content library and creator network compound across all six.
Everything in this deck exists to make that sentence true — a fixed palette, a character that cannot drift, a voice that stays in tone, and fifty formats ready to shoot.